"Hyundai Motor America is determined to lead the industry in the area of customer support," said Barry Ratzlaff, director of Customer Connect. "Hyundai is based on the promise of 'Hyundai Assurance.' We selected TeleTech as a key partner in this effort due to their advanced capability in both technology and operational expertise. TeleTech is a good fit to the culture of 'Hyundai Speed.' Together, we move quickly and look for daily opportunities to defy conventional thinking and deliver delight beyond expectations."
The automaker awarded TeleTech the multi-year contract to develop an integrated customer management program that will use customer experience data collected across voice, chat and social channels to improve the quality of interactions. TeleTech designed a solution to identify both promoters and detractors of the automaker's brand, and then built interaction strategies to enhance the quality of the relationships. By aligning the customer experience to the needs, behavior and economic value of their customers, Hyundai will be able to better allocate resources appropriately to improve operational efficiencies, drive increased revenue and improve customer loyalty and satisfaction.
"The automotive industry is becoming more competitive every day, and differentiation requires more than great products. Manufacturers must deliver a customer experience that builds increased engagement across the entire customer lifecycle," said Judi Hand, chief sales officer for TeleTech. "We are proud to have been selected to support Hyundai on their customer experience excellence journey and look forward to helping them create new value through an integrated, multichannel customer management."
ABOUT TELETECH
For nearly 30 years, TeleTech and its subsidiaries have helped the world's most successful companies design, build, implement and manage superior customer experiences across the customer lifecycle in order to drive shareholder value. As the go-to partner for the Global 1000, the TeleTech group of companies delivers technology-based solutions that maximize revenue, transform customer experiences and optimize business processes. From strategic consulting to operational execution, our more than 41,000 employees drive success for clients in the communications and media, financial services, government, healthcare, technology, transportation and retail industries. Our companies deliver award-winning integrated solutions in support of customer innovation, revenue generation, technology innovation, enterprise innovation, learning innovation and strategic management consulting. Through the TeleTech Community Foundation, the company leverages its innovative leadership to ensure that students in underserved communities around the globe have access to the tools and support they need to maximize their educational outcomes.
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ReplyDeleteIn 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand. Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo, in 1999. Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile (160,000 km) warranty to cars sold in the United States and launched an aggressive marketing campaign.
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